The website, 30 Day Books, offers marketing advice and tips for pre-self published and published authors. Even though I am traditionally published, I receive their Magic Monday newsletter and have found great stuff there. For instance: I've been working on a new marketing plan for A Warm Winter Tail because the debut shine has worn a bit. Ironically, the Magic Monday tip for today was to create an anniversary or birthday for your book (or a character in it) and use that to start a conversation. It's not rocket science, but its a hook and just the bit of magic I was looking for.
Here's the link: http://www.30daybooks.com/
Good luck and let me know if something you read on 30 Day Books helps you, too.
Carrie Pearson is a children's book author, writer-cheerleader, and mentorship matchmaker.